Website Strategy with a Human Approach

I'm on a quest to stop the stress of content acquisition for every web agency on every project.

Imogen Allen
Imogen Allen

Help Your Clients Get The Best Homepage

Umbrella Digital Media Web Design

Is Getting Content From Your Web Clients
A Nightmare?

If getting website content from your clients has become a nightmare for you then you’ve come to the right place to get the help you need. 

TRUTH #1: Getting content from clients on a web project can be incredibly painful and frustrating. So much so, that projects come grinding to a halt or never get started.

TRUTH #2: The purpose of any website is to bring clients into the pipeline. 

TRUTH #3: If the message on the homepage is unclear, confusing, bland, complicated, uninformative potential customers will go elsewhere. It’s as simple as that. 

I'm on a quest to stop the stress of content acquisition for web agencies and want to make those frustrations simply disappear into thin air for you.

Imogen Allen
Umbrella Digital Media Web Design

Why Are You Here?

Tell me what you need. Here’s how I can help.

I'm a web agency owner looking for a process

...who is stressed out and fed up with trying getting content from clients and I need some help.

happy clients

I'm a web agency owner and need to develop our process

...so let's have a conversation. If the DIY option is not for you, there's more we can do together.

I run my own business and I need a website

...if you need a new website or redesign and you like the sound of my approach, I can help you too.

Umbrella Digital Media Web Design

The Problem Is Not Content

But before we move on, it’s important I tell you the problem you think you have with website content is not necessarily a problem with creating the content itself.

When you’re in a situation where the content is not forthcoming it’s like a physical referred pain (yes, it sure can feel like that too…you have my sympathy) where the pain shows up in a different place to where the real issue is. For example, if you’ve ever been unlucky enough to suffer from pain somewhere in your body, such as your knee, and you find out that it’s not your knee which needs fixing, but it’s your back which is actually the problem. The content case is the same, in principle, and it sure can hurt sometimes too! 

  • The content problem is just like the referred (PITA) pain because it’s the result of an issue elsewhere. 
  • The actual problem (and the real source of the sorrow, stress and frustration) many of your clients face (and maybe you do too) is not knowing what their actual ‘identity’ is. 
  • If you don’t know who on earth you are, then how can you even form any words to tell someone else?

I can bring to you a guide in the form of a process to help you peel back the layers of this rather stinky onion (yes, I’m talking about that wretched content problem) and take a little step backwards from the content process and address the huge elephant in the room, “Yes, it’s you I’m talking to Mr Identity!”

I want to help you, so you can help your clients to get over, around or indeed under, this huge content obstacle, get projects finished and get paid on time.

FREE GUIDE

Use The WIF® Formula and Create the Best Homepage for Your Clients

When you’re under pressure from a client to have ‘everything they do’ in their business on the homepage, it’s easy to feel under pressure to do what they ask.

In this comprehensive guide, you’ll work through the key fundamentals which make a great homepage and help your clients get the prospects they really want, closer to becoming their client. 

What Makes a Good Homepage Checklist

I'm a Website Strategist...with a Human Approach

One of the things I have always held true for as long as I can remember is to ‘treat others as you would like to be treated’ and this not only spills into my everyday life but my cup floweth over into helping other people ‘understand’ what websites actually say and do. 

What’s the point of having a website if it doesn’t actually tell someone the 3 most important things it should do: 

1. What does the company [insert name of website here] actually do?

2. Who does [above said company] actually do it for?

3. How can I sign up/buy it/become a client* insert as appropriate

Here’s the thing. If a website doesn’t tell the visitor how it can solve the problem they need help with, explain how they can improve their lives, or solve the problem they have and at the same time, shows them in a way they understand there is no point having a website at all. 

It’s as simple as that. 

If you agree with this point of view, then FANTASTIC, you are in the right place. If you’re not sure or convinced, then I have some great reading material in the blog you can check out over a cuppa or if you want a bit more insight, then grab My WIF® Formula Freebie.

And if you are my ideal favourite type of client who is a nerdy web, solo, small or medium web agency who loves code and design but struggles big time not knowing where to begin with this whole discovery process thing with clients (I know you just want to skip this part and get going on the build) then help is at hand. 

Let Me Introduce Myself

Here's me.

Imogen Allen

Here’s me with words which mean a lot to me, especially ‘elevate and inspire others’, ‘strive for progress’ and above all, ‘stay humble’

Here are my girls.

Imogen and her chickens

I’m lucky I get to share my life with (at the current time of counting) 8 of these lovely girls, 4 cats and of course my family. 

We Are Better Together

If you're considering partnering with her for your project—DO IT. Her creativity, energy, enthusiasm, generosity, and a broad range of skills made the whole experience a joy from start to finish. Imogen is a rare breed. I so dearly wish I’d had Imogen’s Website Identity Framework when I was building websites for clients, I can't recommend her highly enough.
Dave Foy portrait
Dave Foy
WordPress Educator
Before the WIF, I didn’t know where to start and couldn’t see the direction I needed to go in. The WIF is a practical, clear and constructive pathway to follow and explore the best way to present your business and what you offer to customers. I’m now full of confidence and know my way forward. Imogen, you’re a genius! “
Charlotte Shutt
Charlotte Shutt
Brand Remarkable
Umbrella Digital Media Web Design

YOU Can Be The Expert

Be the expert in the room, implement a process and get off the ‘content merry-go-round’ once and for all. 

Articulate

No one knows your clients' business better than they do. We know how hard it is to articulate what it is your business does and how it helps others. So get inside your client's minds and help them visualise the way forward with them.

Nurture

Help your clients by paving the way for a smooth customer journey on their websites so their customers get the 'customer experience of a lifetime', one which gets off to a strong start and continues with momentum as they move forward.

Empower

Collaborate with your clients and unlock how your clients really help their clients. By working through it together you will inspire great things. Start with the website foundations and this will spill over into every piece of communication they do.

FREE GUIDE

Use The WIF® Formula and Create the Best Homepage for Your Clients

When you’re under pressure from a client to have ‘everything they do’ in their business on the homepage, it’s easy to feel under pressure to do what they ask.

In this comprehensive guide, you’ll work through the key fundamentals which make a great homepage and help your clients get the prospects they really want, closer to becoming their client. 

What Makes a Good Homepage Checklist

What Others Say About The WIF®

Implementing the WIF into my process has not only sped up the project but it positions me as the website expert. If you are looking for a proven process to help you educate and gather website content from your client faster then I would definitely recommend the WIF. It’s also great at educating your client so they know why you have made certain decisions and this gets design approval quicker.
Simon Kay
Simon Kay
Web Designer, StudioK 360
The WIF is a great starting block for getting a project going and help the client visualise the way forward. I can really get inside my clients’ head and help them to extract their thoughts and ideas, giving them focus and confidence in what they are doing, and reflect this in their website. It’s going to be my starting block for any new site or redesign project going forward.
David Hibbert
David Hibbert
Web Devloper, FluidWeb

Read All About It

Why you Need to Be You

Why You Need To Be You

Stop hiding behind how you ‘think you should be’ on your website. There’s no formula. The answer is right in front of you. Why you need to be ‘you’ on your website and distinguish yourself from the rest.

Read More »

So, How Can I Help?

There are 3 ways to go from here. Or if you just want to lurk (and that’s definitely ok to do too), then put the kettle on, get a brew of your choice and take a read of the blog

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