What’s the Best Way to Structure Your Blog?
There is an abundance of content available to us online, more than we could ever consume, so what is it that makes one blog post stand out from another?
Stop feeling confused about what makes a great homepage for your clients.
If getting website content from your clients has become a nightmare for you then you’ve come to the right place to get the help you need.
Getting content from clients on a web project can be incredibly painful and frustrating. So much so, that projects come grinding to a halt or never get started.
I'm on a quest to stop the stress of content acquisition for web agencies and want to make those frustrations simply disappear into thin air for you.
Imogen Allen
Tell me what you need
...who is stressed out and fed up with trying getting content from clients and I need some help.
...so let's have a conversation. If the DIY option is not for you, there's more we can do together.
...if you need a new website or redesign and you like the sound of my approach, I can help you too.
But before we move on, it’s important I tell you the problem you think you have with website content is not necessarily a problem with creating the content itself.
There’s no magic bullet or magic wand that I can give you so that you have brilliant content at your fingertips for every single project but what I can do is share with you my process to help you get inside your client’s minds to make the whole content process a lot easier and to stop those website projects grind to a halt waiting on content.
I can bring to you a guide in the form of a process to help you peel back the layers of this rather stinky onion and take a little step backwards from the content process and address the real problem.
I want to help you, so you can help your clients to get over, around or indeed under, this huge content obstacle, get projects finished and get paid on time.
When you’re under pressure from a client to have ‘everything they do’ in their business on the homepage, it’s easy to feel under pressure to do what they ask.
In this comprehensive guide, you’ll work through the 8 key fundamentals which make a great homepage and help your clients get the prospects they really want, closer to becoming their client.
One of the things I always wish for on every website is that the content actually says what a business does in a language that everyone can understand.
What’s the point of having a website if it doesn’t actually tell someone the 3 most important things it should do:
1. What does the company actually do that could solve the problem or frustration that I have?
2. Who does that company actually help and could they help me?
3. How can the website visitor move one step closer to becoming a prospect or client? How can they take the next step?
If a website doesn’t tell the visitor how it can solve the problem they need help with, explain how they can improve their lives, or demonstrate the transformation or outcomes they desire in a way they understand, the website is not going to be working hard for that business.
If you think this is something you need help with in your web agency then you are in the right place.
If you would like a little bit of help you get started then I have some great reading material in the blog or if you want a bit more insight and some practical help, then grab my 8 Homepage Fundamentals for Web Agencies guide.
And if you are my ideal favourite type of client who is a web, solo, small or medium web agency who loves code and design but struggles big time not knowing where to begin with this whole discovery process thing with clients then help is at hand.
Here’s me with words which mean a lot to me, especially ‘elevate and inspire others’, ‘strive for progress’ and above all, ‘stay humble’.
I’m lucky I get to share my life with (at the current time of counting) 11 of these lovely girls, 4 cats, a dog and of course my family.
Be the expert in the room, implement a process and get off the ‘content merry-go-round’ once and for all.
No one knows your clients' business better than they do. We know how hard it is to articulate what it is your business does and how it helps others. So get inside your client's minds and help them visualise the way forward with them.
Help clients by pave the way for a smooth customer journey on their websites so their customers get the 'customer experience of a lifetime', one which gets off to a strong start and continues with momentum as they move forward.
Collaborate with your clients and unlock how your clients really help their clients. By working through it together you will inspire great things. Start with the website foundations and this will spill over into every piece of communication they do.
When you’re under pressure from a client to have ‘everything they do’ in their business on the homepage, it’s easy to feel under pressure to do what they ask.
In this comprehensive guide, you’ll work through the 8 key fundamentals which make a great homepage and help your clients get the prospects they really want, closer to becoming their client.
There is an abundance of content available to us online, more than we could ever consume, so what is it that makes one blog post stand out from another?
A Unique Value Proposition is made up of a statement which says what you do, who you do it for and how your business can make clients’ lives better from a consumer’s perspective. Here’s how.
A round up of the best Black Friday offers of 2021 for Web Agencies from Imogen Allen.
There are 3 ways to go from here. Or if you just want to lurk (and that’s definitely ok to do too), then put the kettle on, get a brew of your choice and take a read of the blog.
I’m a Website Strategist and the creator of The Website Identity Framework aka The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand.
If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity.
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Thank you for your enquiry regarding website projects. Unfortunately, I am currently fully booked up until September 2023. If you would like to join my waitlist, please apply here.
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