A Unique Value Proposition is made up of a statement which says what you do, who you do it for and how your business can make clients’ lives better from a consumer’s perspective. Here’s how.
Who On Earth is Imogen Allen?
I’m a Website Strategist and the creator of The WIF®, on a quest to help stop projects waiting on content for all web agencies once and for all. Passionate about helping others find their website identity and championing websites which speaks to humans in a language they understand.
If you’re a web agency of any size and are fed up facing the never-ending battle of getting content from clients for their websites, then this is the place to start. The problem is not the content, the problem lies with identity.