Why Building a Website is Building a Business Relationship

Why Building a Website is Building a Business Relationship

3 min read

One of the most important things to me in my business is building business relationships with the clients that I work with. Most of my clients, like you, run their own businesses and so the business they run is a reflection of themselves and their lives. So in working together with clients, you get to know them and their business pretty well.

If you’re building a website for someone, then you do really need to get to the core of the person you are working with. It’s crucial to understand their business, their hopes, plans and aims in that business. After all,  building a website that reflects those goals and helps them convert their potential clients into real clients. Knowing as much as you can about your clients means they will get the right website that works for their business and achieve their goals.


When it goes Wrong

There’s been a lot of bad press about when a web design relationship goes wrong but perhaps the relationship between that business and the client was not built on the best of foundations in the first place.  We all know of someone who has had the unfortunate first-hand experience that their web designer or developer has simply disappeared into thin air. They end up with a website that they don’t know how to manage or even have access to. It makes you wonder how someone may find themselves in that situation and maybe whether if things had been different, and the business relationship was stronger, that the situation may never have happened.

We know that not all relationships are straightforward and indeed they can be rocky especially at times of pressure for whatever reason. There are always two sides to the story but it’s sad when relationships sour and go wrong. Whatever the real story is, we may never get to the bottom of it to find out. The lessons we can learn is how we can better manage our own clients and the relationships we have with them. It’s our job to make sure that they are fully supported, their sites maintained and that they have their “go to” in place for advice, for their business to grow and for when things go wrong. It’s a two-way street though and the communication and respect have to come from both sides.


Building Business Relationships


Top 3 Website Tips

For clients, it is so important to feel supported and know that everything on your website is taken care of and you don’t need to worry. If you have been left managing your own website, here are 3 top tips you need to make sure that you do on your site on a regular basis.

  1. BackUp – always backup your site, either daily or weekly. You can do this yourself using a plugin or your host company may be able to do this for you. You can check with them to see what arrangements you have in place if you’re not sure.
  2. Update your Plugins – Plugins help with functionality on the website and must be updated regularly. If your site is not kept up to date, it can make your site vulnerable to problems and become insecure.
  3. Malware – make sure your malware and security are running to protect your site. Most hosting companies offer malware and security protection, so find out what you have or install a plugin to help you.

If you make sure that these bare minimums are in place, it will protect your site and stop it being vulnerable to being hacked.

If you have a great web designer and a great relationship, you’ll have all the support you need.

If you need to learn more about how to manage your WordPress website or are feeling stuck and want to know more, read Why Website Maintenance is Like a Well Oiled Car and Why You Need It It’s always better to take preventative measures rather than fixing things once they have gone wrong and often less expensive too!

If you need help and want to find out more, take a look at how an Umbrella Website Care Plan could help you today.



Imogen Allen

Imogen Allen

I work with businesses to develop websites which create the best customer journey. A website which will help, inform and transform prospects into clients by sharing knowledge and building trust with a human approach.

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