People often ask how do you find the right web designer? How do you know who is a good web designer and how do you know they will do a good job for you? It’s such a big investment after all, both in terms of time to devote to the project and financially too.
So if you have ever found yourself in the position of thinking about or are currently considering working on a website build, then the truth is it is a process of discovery to find the right person and the search may not be instantly fruitful. Nor should it be.
Choose People You Like
In life, we choose people with whom we are friends with. How do we make those choices and decide who we want to hang out with? We have different interactions with people and these interactions then take us to the next step of how we interact with them and what we want to share with them. We also get a feel for how these potential friends feel about life and events in the world and how they react to things and people around them. So over time, we get a really good impression of how someone acts and reacts and we start to build up a relationship with them based on these factors.
This is the same in business. You can meet people locally at networking events or get to know someone through online networking or their social media profiles and their website. You start to gain an impression, get to know more about them and get to see how they interact and react.
If you like what you see and what that person gives out, then you’re onto a winner. The thing is that everyone works in different ways and brings different strengths to the table, so does a web designer. Each designer has their strengths and so if their particular strength is something that you need in your business, then they will be “up there” on your list of potentials.
First impressions count too and are most probably even more important. In her article, Seven Seconds to Make a First Impression, Carol Kinsey Goman, Ph.D writes that it takes about 7 seconds to make a first impression with someone face to face.
When you present yourself online, through your website or social media, you have even less time. According to Mikal Belicove in his article in entrepreneur.com he says
“It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website and just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression.” *
So the first action most people take these days to research something, they immediately take to the online space as their first choice and do some research. Once you start, this process can soon become overwhelming as there are so many options to consider and it’s so easy to lose track of everything you have read and researched.
It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website - Mikal Belicove Click To Tweet
Have a Checklist
Start your research with a good old checklist. Have some key points or questions that can help you stick to what elements are important to you in your quest for the ideal web designer.
Here are the key points in summary that might help you:-
- Do you have a specific industry specialism that you need to engage someone that understands your industry?
- Do you have any recommendations from friends or colleagues who may know someone that they have worked with? (this may not be the right person for you just because someone you know has worked with them but it can be a good starting point)
- Does the website of the designer align with your own taste and preferences (this doesn’t mean to say your site will look like theirs)
- Does the message that the webs designer gives out resonate with you?
- Are they easy to get in touch with?
- Do they have great testimonials?
- Can you see examples of their work?
- Do they tell you what their process is and how they go about working with their clients?
- If you get in touch, do you like their communication style and are they interested in you?
- Do you think they look after their clients after the website build?
There is one question on that list that I haven’t asked and I know you are dying to ask it. Go on….
Price? Ah yes, that one, price.
Of course, the price is important but actually, it is not the first factor to consider. Of course, there are limitations if your budget is £2,000 compared to £20,000 but starting off bartering on price is definitely not the right way to make the right start on a web build project. The right way is to find out what value you will get as part of your website build. The relationship, the care, the hand-holding in the design process to keep away the overwhelm, the systems, the suggestions, the time, effort and dedication are the things that come before price.
So, what happens when you find the right web designer?
You get a great website, that functions, converts and takes your visitors on the journey you want them to and you get to build a great business partnership with someone who cares about you and your business.
Have you found the right designer for you?