Many people ask me if they should be writing a blog on their website and is it really worth the bother? The simple answer to that is “yes”! If you have a website and are serious about it really working for you, then it’s an absolute must. There are many reasons why you should be writing content on your blog on a regular basis but here are my Top 5 Reasons Why You Need To Blog.
Top 5 Reasons Why You Need to Blog
Reason 1 – Being Helpful and Solving Problems
The reason that you do the work you do is to solve problems. You want to solve your client’s problems before they even are aware that they actually have one! Writing about questions that you repeatedly get asked by existing clients is a really great place to start with the type of content that you write.
This is also a good way for you to develop a bank of content that you can quickly refer people to when the same questions pop up again, so you don’t have to re-invent the wheel each time in answering the question and the person you are helping gets the information they are looking for.
In terms of content and what to write about, frequently asked questions and topics you talk to clients about on a regular basis is a great way to get subject ideas.
Reason 2 – Attracting An Audience
We are all individuals and we all gravitate towards certain kinds of people. Some people will automatically be attracted to the type of person we are and the way we do business, and some won’t. The fact that not everyone will be drawn to us is absolutely fine and quite natural.
When you write a blog and produce your content, it is a fantastic way to let your personality shine through so people can get to know you and how you tick. It gives the reader the opportunity to discover whether they think that you might be just the right person they are looking for to help them with the problem that they have.
It also gives us another avenue to establish the know, like and trust factor which is so important in people making decisions about who they want to do business with.
Reason 3 – Google Loves It
Google is all about content and content is King! We hear this all the time and it is true. Google’s algorithm’s in today’s world loves content that is relevant to serving the audience who is searching for it. Google acts like a librarian seeking out the right content to show us depending on what we are searching for.
Engaging content alone won’t make your content discoverable but writing in an authentic way together with adopting good “on-page” SEO practices will help you become more discoverable. Our friends at HubSpot have written a helpful article about how to blog for SEO which you can read here Read HubSpot Blogging For SEO here
Reason 4 – Establish Your Expertise
Writing articles about what you know highlights the skills and knowledge that you have and helps others in the process. It establishes your “expertise” in the subject you write about and whether you have the experience and knowledge to be able to help solve a potential client’s problem. Even if you may not be able to help someone directly, you may know someone else who can and refer the business on to someone you know. It’s always good to collaborate!
If you grapple with feeling that you are not an “expert” in your field, then put that right by reading my article The Truth About Running Your Own Digital Agency
For for blog content inspiration frequently asked questions and topics you talk to clients about on a regular basis is a great way to get subject ideas Click To Tweet
Reason 5 – Give Something Back
For me, I want to be able to give back. Not only can your content help a potential client, it may also help someone else within your own industry. If you’ve read some of my other blogs, you will know that I like to be able to give back to the communities that I am involved in. So, if there are people behind me making their start in the WordPress space and reading my articles helps them move forward then I am always happy that my content may help someone else who is in the earlier stages of their career than me. If I can help people save time by learning from the things I already know in order to move forward then all to the good! I have learned so much of what I know myself from others in the WordPress space so I am always ready to give back.
So if you are stuck in the doldrums of procrastination and need a kick to get started on getting consistent with your content, then why not get started today?
Starting today, make a list of your first 6-10 blog titles from a selection of most asked questions by your clients and tomorrow you can start the first blog content based on the first question on the list.
If you need a bit of accountability, why not tell me how you get on getting started. Getting started is always the hardest part but you can do it!
What are you going to write about today?